Business
Curriculum Intent
The aim of the A Level course is primarily to develop an enthusiasm for studying business. By studying with us the student will gain a holistic understanding of business in a range of contexts, develop a critical understanding of organisations and their ability to meet society’s needs and wants, and fully understand that business behaviour can be studied from a range of perspectives.
Students will be asked to develop enterprising and creative approaches to business opportunities, problems and issues. In doing so they will be made aware of the ethical dilemmas and responsibilities faced by organisations and individuals. By studying the course, students will acquire a range of relevant business and generic skills, including decision making, problem solving, the challenging of assumptions and critical analysis. A confidence and enjoyment of Mathematics GCSE is important for applicants to this course, as students will need to apply numerical skills in a range of business contexts.
A Level: Years 12 and 13
Year 12
Theme 1: Marketing and People
Students will develop an understanding of:
- meeting customer needs
- the market
- marketing mix and strategy
- managing people
- entrepreneurs and leaders.
Theme 2: Managing Business Activities
Students will develop an understanding of:
- raising finance
- financial planning
- managing finance
- resource management
- external influences.
Year 13
Theme 3: Business Decisions and Strategy
This theme develops the concepts introduced in Theme 2. Students will develop an understanding of:
- business objectives and strategy
- business growth
- decision-making techniques
- influences on business decisions
- assessing competitiveness
- managing change.
Theme 4: Global Business
This theme develops the concepts introduced in Theme 1. Students will develop an understanding of:
- globalisation
- global markets and business expansion
- global marketing
- global industries and companies (multinational corporations).
